We launched the 360° campaign called Exceeding Expectations. In the image video, we featured our renewed pizza, which became more appetizing, more boldly scented, and tastier thanks to new accent ingredients; meanwhile, the live-action advert communicated the brand’s character and mood.
In line with RSAC’s overall album concept, it was decided to use the new atmospheric video to communicate the idea of forbidden love in an Oriental setting. Hence, the video was naturally enhanced by long takes, Biblical motifs, and unusual frame compositions.