DIGITAL SHOW
2020
Task
Idea
- Set up the brand’s new official Instagram profile and give it an initial boost using viral content.
- Launch a wide-scale campaign to promote the updated pizza line and the new packaging design.
Create the first ever online show in food tech, titled Summer’s Last Slice. Make the show go viral and be extremely shareable through short episode duration, meme-worthy characters, and a plot that would resonate with the wider audience.
Results
We’ve successfully relaunched the official Instagram account, attracting over 3000 subscribers in the first month by heavily promoting the 10-episode online show, a first for the food tech industry, with the required products from the new lineup natively integrated into it. The overall reach of the show-related promo campaign was 1 500 886 viewers.
Team role
Team
Creative producer (SMM)
Director: Anastasia San
Production: ENDY
Executive prod: Anastasia San
Creative Director: Evgeniy Gran
Production: ENDY
Executive prod: Anastasia San
Creative Director: Evgeniy Gran
