Hellofresh. Global campaign
for the Back to School season
for the Back to School season
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Competencies
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360 Campaign
We launched the 360° campaign called Exceeding Expectations. In the image video, we featured our renewed pizza, which became more appetizing, more boldly scented, and tastier thanks to new accent ingredients; meanwhile, the live-action advert communicated the brand’s character and mood.
In line with RSAC’s overall album concept, it was decided to use the new atmospheric video to communicate the idea of forbidden love in an Oriental setting. Hence, the video was naturally enhanced by long takes, Biblical motifs, and unusual frame compositions.
Challange
Outcome
Team
my role in the project
Doug Perkul
Creative director:
Agency:
In-house Creative Studio
Paul Dersidan
head of design:
Lead video creative:
Joana Vieira da Costa
Danil Moratsev
Creative:
Senior copy:
Christine Stamati
Matthew Fox
Director of strategy:
Senior designer:
Ummi Shaharun
Dan French
Director:
producer:
Ciaran MacGuire
Katia Wik
Photography:
Production:
Le Berg
Stefania De Gaspari
lead Producer:
Creative CONCEPTING
SCRIPTWRITING
ART DIRECTION
SCRIPTWRITING
ART DIRECTION
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