For the launch of Alexey Ivanov’s new sci-fi novel “Vegetation,” the task was to create promotional material that offered a glimpse into its apocalyptic world — the book’s central theme — without giving away the plot. The campaign needed to feel visually arresting and instantly capture attention.
We produced a striking 3D video installation projected onto buildings, immersing viewers in a sense of looming apocalypse. The visuals conveyed the novel’s atmosphere in a bold, cinematic way teasing the story without revealing it, and turning the city itself into part of the narrative.