ASIAN SPECIAL AD
2019
Task
Result
- Launch an image ad campaign that would coincide with the relaunch of the brand’s Instagram profile.
- Ensure a wide reach for the campaign to properly announce, and increase sales of, the new line of Asian soups: Pho Bo, Tom Yum, and Ramen.
The new soups also became the first gourmet-tier products in Dostaevsky’s menu. To show the audience that these soups were both authentic and high-quality, we developed an effective communication package: “modern Asia in Saint-Petersburg”.
Execution and results
We developed unique logos and bold visual designs for each soup, based on the respective typographies and cultures of Thailand, Vietnam, and Japan. Each flavor had a mascot character attached to it, personifying the soup. The video commercial was filmed in the Asian street style: nighttime racing, rap battles, and high-tech locations.
- 120% increase in sales (in 1 month after campaign launch) from all marketing activities
- 1M reach on Instagram.
- 4000 clicks on products links on Instagram.
Team role
Team
Creative producer
Production: ENDY
