PIZZA CAMPAIGN

2020

Challenge

At the time, the Dostaevsky meal delivery service underwent a major overhaul, improving their production lines and completely re-vamping the pizza menu, their flagship offering.

Through the ad campaign, we needed to communicate:

• the updated recipes and the high-tech new kitchens;
• the new, post-rebranding brand character — energetic, bold, audacious, and memorable.

Idea

Result

The Dostaevsky brand was created to appeal to big city dwellers. People whose life is non-stop activity. And the company’s character is as audacious, stylish, and fresh as that of its audience. It loves to try out new things and share new experiences.

So we launched the 360° campaign called Exceeding Expectations. In the image video, we featured our renewed pizza, which became more appetizing, more boldly scented, and tastier thanks to new accent ingredients; meanwhile, the live-action advert communicated the brand’s character and mood.

Team role

Team

Creative producer

Producer: Luba Rigolbosh
Creative Director: Evgeniy Gran
Production: ENDY